With Netgain’s SuperSync Integrations for Shopify, the company unified its financial and ecommerce data, built confidence in its reporting, and laid the foundation for scalable growth.

“No one really trusted the aggregated numbers we were discussing in meetings because everything just lived in this scary abyss of spreadsheets,” said Joey Fielding, Controller at Create Room. “SuperSync gave us a way to fix those problems at the root.”

Disconnected data led to stress and slow decisions

Before Netgain, Create Room’s accounting and operations teams worked tirelessly to reconcile disconnected data sources. Reports were manually built in spreadsheets, and every meeting started with the same debate: which numbers were right?

Key challenges:

• Fragmented systems: Shopify handled sales, QuickBooks managed accounting, and spreadsheets filled the gaps.
• Lack of trust in data: No shared source of truth led to constant second-guessing.
• Manual reconciliation: Teams spent hours verifying sales, refunds, and inventory counts across systems.
• Limited visibility: Operational and financial data were siloed, leading to confusion and duplicate work.
• High stress levels: “My stress level was probably an eight back then,” Fielding said. “Now, I’d say it’s down to a six — and falling.”

As the company prepared to go live on NetSuite, the leadership team knew success hinged on data accuracy. “From day one,” Fielding explained, “it was a requirement that Shopify and NetSuite had to be connected.”

Implementing SuperSync’s integrator for Shopify and NetSuite: from chaos to connected

To achieve that connection, Create Room turned to Netgain’s SuperSync for Shopify, recommended by their implementation partner based on prior success. The integration process not only linked systems — it revealed opportunities to correct and standardize years of inconsistent data.

“Even before go-live, SuperSync highlighted a priority list of things we needed to fix in the way we tracked and structured data,” Fielding said. “It helped us clean up deeply rooted problems we didn’t even know we had.”

Key implementation outcomes:

• Early impact before go-live: Identified and resolved underlying data design issues.
• Standardized data processes: Established one-to-one relationships between Shopify items and NetSuite records.
• Improved operational alignment :Clarified ownership between sales, ops, and finance teams.
• Hands-on support: Netgain product experts guided the Create Room team through every step.
• Third-party validation: Having Netgain experts confirm accounting best practices helped reinforce change internally.

“Our product is complex, and there were a lot of roadblocks,” Fielding noted. “If I was your product expert, I might’ve been frustrated, but he was patient, professional, and always quick to respond. He was all class.”

Reliable data, faster closes, and a more confident team

After implementation, Create Room saw immediate improvements in transparency, reconciliation, and team confidence. The integration eliminated redundant spreadsheets and allowed for true transaction-level visibility across systems.

Key results include:‍

Trusted, transaction-level reconciliation

• Replaced error-prone manual entries with automated, accurate syncs.
• Enabled real-time tracking of orders, refunds, customers, payments, and inventory.
• "Now that we’ve got actual transactions flowing from Shopify to NetSuite,” said Fielding, “I’ve been able to sort out several balance sheet accounts that had been a horrible mess for years."

Shorter close cycles

• Pre-integration, Create Room’s close process took about 15 days each month.
• With SuperSync, Fielding expects to cut that time to 9–10 days, with further improvements on the horizon.
• “Every time we fix something, it stays fixed,” he said. “That’s what’s making the biggest difference.”

Simplified error handling and process ownership

• Fielding praised SuperSync’s filtering and export tools, which allow him to isolate and correct transaction issues efficiently.
• Clearer system ownership means Shopify teams focus on customer transactions, while finance and ops teams operate entirely within NetSuite.
• “I love that I can filter by error type and fix them all at once. That’s basically where I live.”

Stronger collaboration

• Netgain’s technical and customer success teams acted as strategic partners, reinforcing data integrity best practices.
• “They backed us up,” Fielding said. “When we told our teams changes were needed for clean data, hearing it from Netgain helped everyone get on board."

Building on a foundation of trust

With reliable integrations and data confidence restored, Create Room’s next goal is expanding reporting capabilities directly within NetSuite, including:

• Planning to shift all reporting away from Shopify into NetSuite for greater control.
• Continuing to improve automation to eliminate manual intervention.
• Ongoing partnership with Netgain to refine processes and enhance scalability.

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“Now when we fix something, it’s not just a band-aid — it’s fixed for good,” Fielding said. “We finally trust our data, and that’s a huge deal for us.”

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Today, the accounting team closes faster, collaborates more efficiently, and trusts the numbers they see. The implementation also brought departments closer together, with clearer system ownership and a shared understanding of how data flows across the organization.

For Create Room, Netgain’s SuperSync integration for NetSuite became more than an integration—it became the backbone of a smarter, more connected business.